Matomo Alternative

The Matomo Alternative That Tells You What to Fix

Matomo is great for privacy-first traffic analytics. Beseam is built for PDP conversion ops: audit pages, track key UI zones, get weekly AI recommendations, deploy versioned upgrades safely, monitor KPIs, and rollback instantly on regressions.

Try Beseam FreeSee demo
Read comparison: Beseam vs Matomo

Why Teams Add Beseam to Privacy-First Analytics

Privacy-first analytics can tell you what happened—without cookies. Teams add Beseam when they need clearer next actions and a safe ship loop that improves conversion performance.

Self-hosting adds operational overhead (upgrades, monitoring, backups)
Dashboards show numbers, but not what to change on PDPs
Hard to translate reports into a prioritized fix list
No built-in versioning, KPI monitoring, and instant rollback for PDP upgrades

Quick Comparison

A quick snapshot of Matomo vs Beseam.

Where Matomo wins
Matomo
Privacy-first web analytics with a self-host option for data ownership
Beseam
PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
Self-hosted ownership
Matomo
Control where data lives and how retention is managed (deployment dependent)
Beseam
Works alongside your analytics stack; focuses on PDP conversion improvements
Privacy posture
Matomo
Designed for privacy-conscious analytics setups (implementation dependent)
Beseam
Goal-based UI zone tracking + audits; pairs with your consent/privacy approach
GA-style reporting baseline
Matomo
Traffic and conversion reporting that many stakeholders recognize
Beseam
Turns PDP behavior into a prioritized “what to ship” plan
Operational overhead
Matomo
Self-hosting requires maintenance; cloud reduces ops but changes pricing model
Beseam
Managed workflow focused on conversion shipping and KPI guardrails
What to change on PDPs
Matomo
Not a recommendations engine
Beseam
Weekly AI recommendations + upgrade playbooks tied to goals
Goal-based UI zone tracking
Matomo
Event/pageview reporting; element-level correlation typically needs extra setup/tools
Beseam
Mark UI zones and correlate interactions with conversions
Shipping safety + rollback
Matomo
Outside analytics tools
Beseam
Versioned deploys + KPI monitoring + instant rollback on regressions

About Matomo

Privacy-focused web analytics platform available as self-hosted open source and as a cloud offering.

Strengths
  • +Strong privacy and data ownership story
  • +Self-hosting option for stricter requirements
  • +Solid baseline web analytics reporting
Weaknesses
  • -Self-hosting requires maintenance and monitoring
  • -Some teams prefer a simpler UI and fewer configuration choices
  • -May need complementary tools for qualitative insight
Best for
  • Teams that want analytics with stronger data ownership and privacy posture
  • EU/privacy-conscious organizations that prefer self-hosting
  • Teams that need a GA-style reporting baseline without sending data to third parties
Pricing
As of Feb 24, 2026: Matomo On-Premise is marked as accessible for free. Matomo Cloud plans are published on the pricing page (examples: 50,000 hits/month at 22 EUR/month or 26 USD/month; 100,000 hits/month at 38 EUR or 42 USD; 300,000 hits/month at 75 EUR or 85 USD; 600,000 hits/month at 118 EUR or 139 USD; 1 million hits/month at 172 EUR or 204 USD; 2 million hits/month at 334 EUR or 399 USD).
Free Cloud trial

Sources (official)

  • Website: https://matomo.org/
  • Docs: https://developer.matomo.org/
  • Pricing: https://matomo.org/pricing/
  • Free Cloud trial: https://matomo.org/start-free-analytics-trial/

What Beseam Does Differently

Instead of showing you data to analyze, we tell you what to fix.

Audit + upgrade playbooks for your PDPs
Goal-based UI zone tracking tied to conversions
Weekly AI recommendations (what to fix next)
Ship safely: versioning, KPI monitoring, instant rollback

How to Get Started with Beseam

Switching from Matomo is easy:

  1. 1
    Keep Matomo for privacy-first reporting
    Use it for traffic and baseline conversion reporting. Add Beseam for PDP optimization and safe shipping.
  2. 2
    Audit + get an upgrade playbook
    Get baseline scores for AI visibility, conversion readiness, and performance—plus prioritized fixes you can approve.
  3. 3
    Install Beseam tracking
    60-second install via Google Tag Manager to start learning from real traffic.
  4. 4
    Mark UI zones
    Tag PDP CTAs, forms, variants, shipping/returns, and trust elements so behavior can be correlated to outcomes.
  5. 5
    Set conversion goals + KPI guardrails
    Define success (purchases, add-to-cart, signups) and the KPIs you want protected after every change.
  6. 6
    Deploy through Beseam + monitor KPIs
    Apply playbook upgrades with versioning and staged rollout, monitor KPI impact, and rollback instantly on regressions.

Matomo Alternative FAQ

Related Pages

Adobe Analytics
Enterprise analytics platform for digital measurement, segmentation, and reporting across properties.
Cabin
Privacy-first, cookie-free analytics with carbon footprint tracking for sustainable websites.
Fathom Analytics
Privacy-focused, cookie-free web analytics with a lightweight dashboard for traffic and top-level conversion reporting.
Google Analytics
Web analytics platform used to measure traffic sources, behavior, and conversions (GA4).
Pirsch
Privacy-focused web analytics platform with a lightweight script and detailed reporting for traffic, referrers, and campaigns.
Plausible Analytics
Lightweight, privacy-friendly web analytics designed to be simple and fast.

Ready to choose the right tool?

Browse alternatives by category, then use comparisons when you’re ready to go feature-by-feature.

Browse alternativesView comparisons

Ship PDP changes safely.

Run Free PDP Audit

Every change. Revenue-guardrailed.

Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.