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Beseam
Jul 31, 2026

Privacy Policy

How Beseam collects, uses, shares, and protects personal data across our website and ecommerce visibility services.

Last updated: July 31, 2026

This Privacy Policy explains how Beseam ("Beseam", "we", "us", or "our") collects, uses, shares, and protects personal data when you visit our website or use our ecommerce visibility, audit, monitoring, recommendation, publishing, and related services (together, the "Service").

1. Who is responsible for your data?

The controller responsible for the processing described in this Privacy Policy is:

Beseam, Hugelstrasse 8, 8002 Zürich, Switzerland

Email: contact@beseam.com

If a customer uses Beseam to process personal data on its behalf, that customer may be the controller and Beseam may act as a processor. Any separate data processing agreement will apply to that processing.

2. What data do we collect?

2.1 Data you provide

Depending on how you use the Service, we may collect:

  • your name, work email address, company, role, and contact preferences
  • account, subscription, billing, and transaction information
  • support requests, messages, feedback, and meeting or review requests
  • store domains, product-page URLs, product information, questions, configuration choices, and other content you submit for analysis
  • access credentials, tokens, or permissions you choose to provide when connecting a commerce platform or other third-party service

Please do not submit sensitive personal data unless we specifically request it and it is necessary for the Service.

2.2 Store, integration, and service data

When you connect a store or use a monitoring or publishing feature, we may process data that you authorize us to access, including:

  • catalog, product, variant, price, inventory, storefront, feed, and related commerce data
  • approved changes, publishing activity, rollback information, and audit history
  • questions, prompts, assistant or search responses, visibility results, findings, recommendations, and reports
  • technical information about integrations, synchronization, errors, and service activity

The exact data depends on the features and integrations you enable.

2.3 Data collected automatically

When you visit or use the Service, we may collect:

  • IP address, browser and device information, operating system, and approximate location derived from IP address
  • pages viewed, referring pages, timestamps, interactions, feature usage, and diagnostic events
  • security, server, and application logs
  • campaign and referral parameters, such as UTM values
  • cookie and local-storage choices described in Section 6

2.4 Data from public and third-party sources

We may collect information from public storefronts, product pages, feeds, search results, AI-assisted shopping surfaces, and services you connect. We may combine that information with data you provide so we can run checks, identify gaps, and monitor changes.

3. Why do we use personal data?

We use personal data to:

  • provide, operate, and support the Service
  • run requested checks and audits, generate reports, monitor products, and carry out changes you approve
  • create and administer accounts, subscriptions, and customer relationships
  • respond to enquiries, send requested findings, and arrange reviews or demonstrations
  • send service messages and, where permitted, relevant product or marketing communications
  • measure website and campaign performance when you consent to optional analytics
  • secure the Service, prevent fraud and abuse, troubleshoot errors, and enforce our terms
  • improve the reliability, usability, and quality of the Service
  • comply with legal obligations and protect our rights and those of others

4. What are our legal bases?

Where a legal basis is required, we rely on:

  • Contract: to provide the Service you request and manage our relationship with you.
  • Legitimate interests: to operate, secure, support, and improve the Service; understand business use; and communicate with prospective and existing customers.
  • Consent: for optional analytics, certain integrations, and marketing where consent is required. You may withdraw consent at any time.
  • Legal obligation: to keep required records and respond to valid legal requests.

When we rely on legitimate interests, we consider the impact on your rights and do not use this basis where your interests override ours.

5. AI-assisted checks and automated processing

The Service may submit questions, public store content, product data, and related technical information to AI, search, or commerce providers to perform a check or deliver a feature. Those providers may process the submitted information under their own terms or under service arrangements with us.

AI-assisted outputs can be incomplete or inaccurate. Beseam does not use these outputs to make decisions about individuals that produce legal or similarly significant effects. Customers remain responsible for reviewing recommendations and approving changes to their stores.

6. Cookies, local storage, and analytics

We use essential browser storage and similar technologies to operate and secure the Service and remember choices. For example, this website stores your analytics consent choice in local storage.

Optional Google Analytics and Google Tag Manager scripts load only after you select Accept analytics. If accepted, they may collect page views, interactions, device and connection information, and campaign data to help us understand website performance.

You can reject optional analytics without losing access to the website. You can change your choice by clearing this site's browser storage, which will cause the consent prompt to appear again. You can also use browser controls to block or delete cookies and site data, although some Service features may then work differently.

7. When do we share data?

We may share personal data only as needed with:

  • Infrastructure and security providers, including Cloudflare, which supports website delivery, security, logging, and email routing.
  • Communication providers, including SendPulse, which helps us store lead details and send requested or permitted communications.
  • Analytics providers, including Google, when you consent to optional analytics.
  • Commerce, AI, search, and integration providers involved in a feature you request or enable.
  • Professional advisers and authorities where reasonably necessary to obtain advice, comply with law, or protect rights, safety, and security.
  • A successor organization in connection with a merger, financing, acquisition, reorganization, or sale of all or part of our business, subject to appropriate safeguards.

We do not sell personal data.

8. International transfers

We are based in Switzerland, and our providers may process data in Switzerland, the European Economic Area, the United Kingdom, the United States, or other countries. Where required, we use recognized safeguards for international transfers, such as adequacy decisions or approved contractual clauses.

9. How long do we keep data?

We retain personal data only for as long as needed for the purposes described above. The period depends on the type of data, the Service feature, our relationship with you, security needs, and legal or accounting requirements.

When data is no longer required, we delete or anonymize it unless we must retain it by law. Backup copies may remain for a limited period before being overwritten.

10. How do we protect data?

We use administrative, technical, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or alteration. No system is completely secure, so we cannot guarantee absolute security.

You are responsible for protecting your credentials and for promptly telling us if you suspect unauthorized access to your account or integration.

11. Your rights

Depending on where you live, you may have the right to:

  • request access to and a copy of your personal data
  • correct inaccurate or incomplete data
  • request deletion or restriction of processing
  • object to processing based on legitimate interests or to direct marketing
  • withdraw consent at any time
  • receive certain data in a portable format
  • lodge a complaint with a competent data protection authority

To exercise a right, email contact@beseam.com. We may ask for information needed to verify your identity. Rights may be limited where an exception under applicable law applies.

In Switzerland, you may contact the Federal Data Protection and Information Commissioner. If you are in the EEA or United Kingdom, you may also contact your local supervisory authority.

12. Children

The Service is intended for businesses and is not directed to anyone under 18. We do not knowingly collect personal data from children.

13. Third-party sites and services

The Service may link to or integrate with third-party sites and services. Their privacy practices are governed by their own notices, and we are not responsible for those practices.

14. Changes to this Privacy Policy

We may update this Privacy Policy as the Service or legal requirements change. We will post the revised version here and update the date above. If a change materially affects your rights, we will provide additional notice where required.

15. Contact us

Questions or privacy requests can be sent to contact@beseam.com or mailed to:

Beseam, Hugelstrasse 8, 8002 Zürich, Switzerland