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Beseam

Product descriptions AI understands and recommends

AI assistants recommend the products they understand best. Beseam optimises your descriptions and fills gaps in your product data, so assistants know what each product is, who it's for and when to recommend it.

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Before

Our most popular boot. Stylish, comfortable and perfect for every season!

Optimised for AI

A waterproof leather Chelsea boot with a grippy rubber sole, made for daily commuting in the rain. EU 36–46, in standard and wide fit. Runs true to size.

Ready to approve

Descriptions that match how shoppers ask

  • Written for real questions

    Descriptions answer what shoppers ask AI before they buy, such as use case, fit, materials and who the product is for.

  • Complete product data

    Beseam finds missing attributes such as sizes, materials and specifications, and suggests how to fill them.

  • At catalogue scale

    Optimise hundreds or thousands of products, starting with the ones that matter most to your revenue.

How product description optimisation works

  1. 1

    Find the gaps

    Beseam reads every product and compares it with what shoppers ask AI assistants.

  2. 2

    Review the suggestions

    Get optimised descriptions and completed product data, ranked by expected revenue impact.

  3. 3

    Approve or automate

    Publish changes in one click, or let Beseam apply the types of changes you trust automatically.

Frequently asked questions

Why do product descriptions matter for AI search?

AI assistants recommend products they can clearly match to a shopper's question. Specific, complete descriptions and product data make that match possible.

Which products does Beseam optimise first?

Beseam ranks products by their expected revenue impact, so your bestsellers and highest-potential products come first.

Will Beseam overwrite my existing descriptions?

Not without your approval. Every suggested change waits for you, unless you choose to automate that type of change, and all changes stay reversible.

What does an AI-optimised product description look like?

It states the facts shoppers ask about, such as use case, fit, materials, sizes and specifications, in plain language. Vague marketing phrases make way for specific details AI can match to a question.

What product data does Beseam fill in?

Beseam finds missing attributes such as sizes, materials and specifications, and suggests how to fill them, for every product and variant.

Can I review suggestions before they go live?

Yes. Every suggestion waits for your review, unless you choose to automate that type of change, and all changes stay reversible.

Will optimising for AI affect my Google rankings?

Clear, specific product information is what both search engines and AI assistants reward, so optimising for AI and for Google point in the same direction.

Which webshop platforms does Beseam work with?

Beseam currently works with Shopify webshops, which connect in one click without touching your theme code.

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