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Beseam

Get your beauty products recommended by AI

Shoppers ask AI which serum helps with dull skin, which sunscreen suits sensitive skin, or which shampoo is sulphate-free. Beseam tracks where your products show up in those answers, and optimises your product pages, content and technical setup so assistants recommend them.

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Fragrance-free moisturiser for sensitive skin?

AI assistant

For sensitive skin, a fragrance-free moisturiser with ceramides helps support the skin barrier. This one fits what you're looking for:

Calm Barrier Moisturiser

yourstore.com · €24

  • Fragrance-free
  • Ceramides
  • Sensitive skin
Recommended in 3 of 4 assistants

What shoppers ask AI about beauty

  • Best vitamin C serum for dull skin
  • Fragrance-free moisturiser for sensitive skin
  • Sulphate-free shampoo for curly hair
  • Mineral sunscreen without a white cast
  • Vegan and cruelty-free mascara
  • Retinol alternative for beginners

Everything that gets your beauty products recommended by AI

Good product pages are only part of it. Beseam covers the four things that decide whether AI assistants recommend your products, or someone else's.

AI visibility tracking

See which beauty questions you show up for

Beseam asks AI assistants the questions your shoppers ask, from serums for dull skin to sulphate-free shampoo, and shows where your products are recommended and who appears instead.

  • Tracked per question, product and assistant
  • See which brands are recommended instead
  • Linked to AI-referred traffic and revenue
Explore AI visibility tracking

AI visibility · beauty questions

  • Vitamin C serum for dull skinRecommended
  • Mineral sunscreen, no white castCompetitor
  • Sulphate-free shampoo for curlsRecommended
  • Retinol alternative for beginnersCompetitor

Product descriptions

Product pages that answer ingredient and skin-type questions

Beauty shoppers ask what's in a product, what it does and whether it suits them. Beseam rewrites descriptions and fills missing product data, so assistants can match each product to a specific need.

  • Key ingredients and what they do
  • Skin types, hair types and concerns
  • How to use it, and what it's free from
Explore Product descriptions

Before

Our iconic glow serum. A little bottle of magic for radiant, healthy-looking skin. You'll love it!

Optimised for AI

A 15% vitamin C serum with hyaluronic acid for dull, uneven skin. Lightweight and fragrance-free, suitable for normal to combination skin. Apply in the morning before sunscreen.

Content creation

Content for “what should I use?” questions

Many beauty questions are about routines, ingredients and comparisons. Beseam helps you create the collection pages, routine guides and ingredient explainers that put your range in those answers.

  • Collection pages by skin type or concern
  • Routine guides, like a morning routine for dry skin
  • Ingredient explainers and comparisons
Explore Content creation

Content gaps found

  • CollectionSkincare for sensitive skinNew page
  • GuideMorning routine for dry skinDraft ready
  • ComparisonMineral vs chemical sunscreenNew page

Technical performance

Product data AI can read and trust

Shades, sizes and refills multiply your variants, and ingredient lists often hide in images. Beseam checks that structured data, prices and stock match your pages, and that AI crawlers can reach them.

  • Structured data for every shade and size
  • Ingredient lists as text, not images
  • AI crawlers allowed in, pages loading fast
Explore Technical performance

Technical check

  • Product structured dataPresent
  • Ingredient listsIn images
  • AI crawler accessAllowed
  • Product page speedFast

What AI needs from a beauty webshop

AI assistants recommend beauty products they can understand, compare and trust. These are the details that matter most, on your product pages and beyond.

  1. 1

    Key ingredients

    The active ingredients, their concentration where relevant, and what each one does.

  2. 2

    Skin and hair types

    Who the product suits: dry, oily, sensitive or combination skin, and curly, fine or coloured hair.

  3. 3

    Concerns it addresses

    Dullness, redness, frizz or dryness. Shoppers ask AI about concerns, not product names.

  4. 4

    Free-from and certifications

    Fragrance-free, vegan, cruelty-free or sulphate-free, stated plainly in the text.

  5. 5

    How to use it

    When and how to apply, and what to combine it with, so assistants can place it in a routine.

  6. 6

    Collection pages for concerns

    Pages by skin type or concern give assistants a clear overview of what you offer.

  7. 7

    Routines and ingredient guides

    Content on routines and ingredients gives assistants a reason to cite your store.

  8. 8

    Accurate data per variant

    Structured data, prices and stock for every shade and size, matching what shoppers see on the page.

Common mistakes that keep beauty products out of AI answers

  • Not knowing where you stand

    Without tracking the questions shoppers ask, you can't tell whether AI recommends your products, or a competitor's.

  • Hype instead of facts

    “A little bottle of magic” gives an assistant nothing to work with. Ingredients, skin types and concerns do.

  • Ingredient lists as images

    Ingredient lists in product photos are hard for AI to read. Put them in the text and your product data.

  • No skin type or concern named

    If your page doesn't say a product suits sensitive skin, assistants won't recommend it to shoppers who ask.

  • No routines or guides

    For “what's a good routine for dry skin?”, assistants draw on guides. Without them, your store isn't part of the answer.

  • AI crawlers blocked by accident

    Bot protection, firewall rules or robots.txt settings can keep AI crawlers out without you knowing.

How Beseam works for beauty webshops

  1. 1

    Connect your Shopify webshop

    Beseam imports your catalogue without touching your theme code.

  2. 2

    See where you're missing

    Beseam asks AI assistants the questions beauty shoppers ask and shows where your products are left out.

  3. 3

    Fix what matters first

    Get improvements ranked by expected revenue impact, then approve them or let Beseam apply them automatically.

Frequently asked questions

How do I get my beauty products recommended by ChatGPT?

Start by knowing which beauty questions you show up for. Then make sure your product pages state key ingredients, skin or hair types and concerns, add content for the questions shoppers research, and keep your product data accurate. Beseam covers all four and shows what to fix first.

Why do ingredients matter for AI search?

Beauty shoppers often ask for specific ingredients or ask what to avoid. Product pages that list ingredients clearly let AI assistants match your products to those questions.

What content helps beauty webshops get recommended?

Collection pages by skin type or concern, routine guides and ingredient explainers. AI assistants draw on this kind of content when shoppers ask for advice.

Does Beseam change my product claims?

Not without your approval. Every suggested change waits for you, unless you choose to automate that type of change, so you stay in control of claims and wording. All changes stay reversible.

Can I see which brands AI recommends instead of mine?

Yes. For every tracked question, Beseam shows which brands and products the assistant recommended, so you can see who appears in your place.

How long before my products show up in AI answers?

There is no fixed timeline: it depends on the assistant and how often it refreshes its information. Beseam asks the same questions over time, so you can see when your products start to appear.

Does Beseam work with large catalogues?

Yes. Beseam is built for webshops with hundreds or thousands of products and variants, and starts with the products that matter most to your revenue.

Does Beseam work with my webshop platform?

Beseam currently works with Shopify webshops, which connect in one click without touching your theme code.

Start boosting your webshop's AI revenue

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