Get your fashion range recommended by AI
Shoppers ask AI for a linen shirt for a summer wedding, a winter coat that fits over a blazer, or jeans for tall men. Beseam tracks where your clothing shows up in those answers, and optimises your product pages, content and technical setup so assistants recommend it.
Organic cotton t-shirt that keeps its shape after washing?
AI assistant
Look for heavier organic cotton that's been pre-shrunk, so it holds its shape wash after wash. This one is a good match:
Everyday Organic Tee
yourstore.com · €35
What shoppers ask AI about fashion
- Linen shirt for a summer wedding
- Warm winter coat that fits over a blazer
- Sustainable jeans for tall men
- What to wear to a smart-casual office
- Breathable dresses for hot weather
- Organic cotton t-shirt that keeps its shape
Everything that gets your clothing recommended by AI
Good product pages are only part of it. Beseam covers the four things that decide whether AI assistants recommend your clothing, or someone else's.
AI visibility tracking
See which fashion questions you show up for
Beseam asks AI assistants the questions your shoppers ask, from what to wear to a summer wedding to jeans for tall men, and shows where your clothing is recommended and who appears instead.
- Tracked per question, product and assistant
- See which brands are recommended instead
- Linked to AI-referred traffic and revenue
AI visibility · fashion questions
- Linen shirt for a summer wedding
- Jeans for tall men
- Coat that fits over a blazer
- Breathable dresses for hot weather
Product descriptions
Product pages that answer fit and occasion questions
Shoppers ask how a garment fits, what it's made of and when to wear it. Beseam rewrites descriptions and fills missing product data, so assistants can match each item to a specific request.
- Cut, fit and size advice in the text
- Fabric, weight and care details
- Occasions and styling, for every colour and size
Our bestselling linen shirt. Effortlessly stylish and perfect for summer. Available in five colours.
A relaxed-fit shirt in 100% European linen, light enough for hot days and smart enough for a summer wedding. Falls just below the hip. Fits true to size; size down for a closer fit.
Content creation
Content for “what should I wear?” questions
Many fashion questions are about occasions, styles and comparisons, not one product. Beseam helps you create the collection pages, style guides and comparisons that put your range in those answers.
- Collection pages for occasions like weddings or the office
- Style guides such as what to wear to a smart-casual office
- Fit and fabric guides, like linen vs cotton
Content gaps found
- CollectionSummer wedding guest outfits
- GuideWhat to wear to a smart-casual office
- ComparisonLinen vs cotton shirts
Technical performance
Product data AI can read and trust
Every garment comes in several colours and sizes, which makes product data easy to get wrong. Beseam checks that structured data, prices and stock match your pages, and that AI crawlers can reach them.
- Structured data for every colour and size
- Stock per variant that matches the page
- AI crawlers allowed in, pages loading fast
Technical check
- Product structured dataPresent
- Colour variantsMissing data
- AI crawler accessAllowed
- Product page speedFast
What AI needs from a fashion webshop
AI assistants recommend clothing they can understand, compare and trust. These are the details that matter most, on your product pages and beyond.
- 1
Cut, fit and size advice
Slim, regular or relaxed fit, the length, and whether the item runs small, large or true to size.
- 2
Fabric and weight
The materials and how the fabric feels and wears: light linen, heavyweight cotton, stretch denim.
- 3
Occasion and season
When to wear it: weddings, the office, holidays or winter commutes. Assistants recommend clothing for situations.
- 4
Colours and variants
Clear colour names and every colour and size as its own variant, not just “available in five colours”.
- 5
Care and sustainability
Care instructions and any certifications or recycled materials, stated plainly in the text.
- 6
Collection pages for common needs
Pages for occasions, styles and fits give assistants a clear overview of what you offer.
- 7
Style guides and comparisons
Content on what to wear and how to choose gives assistants a reason to cite your store.
- 8
Accurate data per variant
Structured data, prices and stock for every colour and size, matching what shoppers see on the page.
Common mistakes that keep clothing out of AI answers
Not knowing where you stand
Without tracking the questions shoppers ask, you can't tell whether AI recommends your clothing, or a competitor's.
Mood instead of facts
“Effortlessly stylish” gives an assistant nothing to work with. Fit, fabric, length and occasion do.
Fit advice only in reviews
If “size down” only appears in customer reviews, assistants may miss it. Put fit advice in the description.
No pages for occasions
For “what should I wear to a summer wedding?”, assistants draw on collections and guides. Without them, your range isn't part of the answer.
Vague colour names
“Sand”, “stone” and “oat” mean little on their own. Add the plain colour so assistants can match the request.
AI crawlers blocked by accident
Bot protection, firewall rules or robots.txt settings can keep AI crawlers out without you knowing.
How Beseam works for fashion webshops
- 1
Connect your Shopify webshop
Beseam imports your catalogue without touching your theme code.
- 2
See where you're missing
Beseam asks AI assistants the questions fashion shoppers ask and shows where your products are left out.
- 3
Fix what matters first
Get improvements ranked by expected revenue impact, then approve them or let Beseam apply them automatically.
Frequently asked questions
How do I get my clothing recommended by AI assistants?
Start by knowing which fashion questions you show up for. Then make sure your product pages state cut, fit, fabric and occasion, add content for the questions shoppers research, and keep your product data accurate. Beseam covers all four and shows what to fix first.
What product information matters most for fashion?
Cut and fit, size advice, fabric and weight, occasion and season, colours and care. Together they let AI match a garment to a specific request.
Why do occasions matter for AI search?
Shoppers often ask AI what to wear for a specific occasion. Product pages and collections that name those occasions are easier for assistants to recommend.
What content helps fashion webshops get recommended?
Collection pages for occasions and styles, style guides such as what to wear to the office, and fabric or fit comparisons. AI assistants draw on this kind of content when shoppers ask for advice.
Can I see which brands AI recommends instead of mine?
Yes. For every tracked question, Beseam shows which brands and products the assistant recommended, so you can see who appears in your place.
How long before my clothing shows up in AI answers?
There is no fixed timeline: it depends on the assistant and how often it refreshes its information. Beseam asks the same questions over time, so you can see when your products start to appear.
Does Beseam work with large catalogues?
Yes. Beseam is built for webshops with hundreds or thousands of products and variants, and starts with the products that matter most to your revenue.
Does Beseam work with my webshop platform?
Beseam currently works with Shopify webshops, which connect in one click without touching your theme code.