How does AI see your Big Cartel store?

Big Cartel is an e-commerce platform built specifically for artists, makers, and independent creators. With free plans supporting up to 5 products and paid plans for up to 500, it's the go-to platform for small-scale creative commerce.

The most critical issue: Big Cartel generates zero Product JSON-LD schema. Unlike Shopify, BigCommerce, or even Squarespace which include some structured data automatically, Big Cartel products are completely invisible to AI engines from a structured data perspective.

The good news is that Big Cartel's theme system (based on Twig-like templates) is relatively easy to customize. If you're on a paid plan with code editing access, you can add Product JSON-LD directly to your theme templates.

For artists and makers, AI readability is becoming increasingly important as tools like ChatGPT, Perplexity, and Google's AI overview start recommending products. Without structured data, your handmade goods won't surface in any AI-powered shopping experience.

Beseam audits your Big Cartel store from the perspective of 13 AI engines, identifies the complete absence of structured data, and generates the exact Twig template code to add Product, Breadcrumb, and Collection schema to your store.