AppsFlyer Alternative
The AppsFlyer Alternative That Improves After the Click
AppsFlyer tells you which campaigns drove installs and revenue. Beseam tells you what to change on your PDPs to lift conversion—audit + tracking (60s GTM install), weekly AI recommendations, versioned deploys, KPI monitoring, and instant rollback.
Why Attribution Isn’t the Same as Optimization
Attribution answers “where did the user come from?”. Conversion optimization answers “what should we change on the page?”. Teams add Beseam when they need a closed-loop ship workflow with KPI guardrails.
Attribution shows channel performance, not what to fix on PDPs
SDK-based setups can be heavy to maintain and govern
Privacy constraints make measurement harder (especially on mobile)
Insights still require analysts to translate into on-site changes
Quick Comparison
A quick snapshot of AppsFlyer vs Beseam.
Feature
AppsFlyer
Beseam
Where AppsFlyer wins
Mobile measurement (an MMP): attribution, partner reporting, and privacy-era workflows
Website/PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
SKAdNetwork + privacy-era attribution
Workflows for privacy-limited attribution (e.g., SKAdNetwork), with reporting caveats
Improves conversion rate on the website even when attribution is imperfect
Partner ecosystem + campaign reporting
Designed for ad partner integrations and channel performance views (org/setup dependent)
Tracks what happens on PDPs and which elements correlate with conversions
Fraud and invalid traffic controls
Fraud prevention / validation features for paid acquisition (plan-dependent)
Not fraud tooling—pairs with your attribution stack
App instrumentation workflows
SDK-first measurement built for mobile apps (events, partners, deep integrations)
No app instrumentation—focuses on website/PDP optimization
What to change on PDPs
Not designed for PDP-level recommendations
Weekly AI recommendations + upgrade playbooks tied to conversion goals
Goal-based UI zone tracking
Campaign/partner reporting (not CTA/form correlation by default)
Mark UI zones and correlate interactions with conversions
Shipping safety + rollback
Outside the tool
Versioned deploys + KPI monitoring + instant rollback on regressions
Time-to-action for CRO teams
Reports still need translation into page changes
Turns insights into shippable upgrades with verification
Where AppsFlyer wins
AppsFlyer
Mobile measurement (an MMP): attribution, partner reporting, and privacy-era workflows
Beseam
Website/PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
SKAdNetwork + privacy-era attribution
AppsFlyer
Workflows for privacy-limited attribution (e.g., SKAdNetwork), with reporting caveats
Beseam
Improves conversion rate on the website even when attribution is imperfect
Partner ecosystem + campaign reporting
AppsFlyer
Designed for ad partner integrations and channel performance views (org/setup dependent)
Beseam
Tracks what happens on PDPs and which elements correlate with conversions
Fraud and invalid traffic controls
AppsFlyer
Fraud prevention / validation features for paid acquisition (plan-dependent)
Beseam
Not fraud tooling—pairs with your attribution stack
App instrumentation workflows
AppsFlyer
SDK-first measurement built for mobile apps (events, partners, deep integrations)
Beseam
No app instrumentation—focuses on website/PDP optimization
What to change on PDPs
AppsFlyer
Not designed for PDP-level recommendations
Beseam
Weekly AI recommendations + upgrade playbooks tied to conversion goals
Goal-based UI zone tracking
AppsFlyer
Campaign/partner reporting (not CTA/form correlation by default)
Beseam
Mark UI zones and correlate interactions with conversions
Shipping safety + rollback
AppsFlyer
Outside the tool
Beseam
Versioned deploys + KPI monitoring + instant rollback on regressions
Time-to-action for CRO teams
AppsFlyer
Reports still need translation into page changes
Beseam
Turns insights into shippable upgrades with verification
About AppsFlyer
Mobile attribution and analytics platform helping brands measure and optimize their marketing campaigns.
Strengths
- +Strong mobile attribution and partner performance measurement
- +Useful for privacy-limited attribution workflows (e.g., SKAdNetwork)
- +Fraud prevention capabilities (plan-dependent)
- +Good fit for mobile-first brands and acquisition programs
- +Helps teams compare channels and partners more consistently
- +Works best with strong campaign hygiene and governance
- +Common choice for large mobile growth organizations
- +Integrates into broader marketing stacks (org-dependent)
Weaknesses
- -App/SDK-first—less relevant for web-only teams
- -Implementation and governance require ongoing ownership
- -Attribution doesn’t tell you what to change on the website
- -Privacy constraints and policy shifts can reduce clarity
- -Costs can scale as tracking volume and modules grow
- -Not designed for versioning/rollback of PDP changes
- -Still needs complementary tools for qualitative UX insight
- -Cross-team coordination (marketing/data/engineering) is required
Best for
- Mobile app growth teams measuring acquisition across channels
- Teams dealing with privacy-limited attribution (e.g., SKAdNetwork)
- Marketers who need fraud prevention and partner performance views
Pricing
As of Feb 24, 2026: AppsFlyer’s pricing page promotes “try for free, no credit card required” and routes prospects to request a demo/contact sales; a public self-serve price list isn’t shown in the page HTML.
Try for free (no credit card required) / request demo
Sources (official)
- Website: https://www.appsflyer.com/
- Docs: https://support.appsflyer.com/
- Pricing: https://www.appsflyer.com/pricing/
What Beseam Does Differently
Instead of showing you data to analyze, we tell you what to fix.
Insights in days, not months of A/B testing
Direct correlation between behavior and conversions
AI-first recommendations that tell you exactly what to change
Ship safely: versioning, KPI monitoring, instant rollback
How to Get Started with Beseam
Switching from AppsFlyer is easy:
- 1Keep AppsFlyer for attributionUse AppsFlyer to measure channel performance. Add Beseam to improve on-site conversion after the click.
- 2Audit + get an upgrade playbookGet baseline scores for AI visibility, conversion readiness, and performance—plus prioritized fixes you can approve.
- 3Install Beseam tracking60-second GTM install to start learning from real traffic—no heavy instrumentation required.
- 4Mark UI zonesTag PDP CTAs, forms, variants, shipping/returns, and trust elements so behavior can be correlated to outcomes.
- 5Set conversion goals + KPI guardrailsDefine success (purchases, add-to-cart, signups) and the KPIs you want protected after every change.
- 6Deploy through Beseam + monitor KPIsApply playbook upgrades with versioning and staged rollout, monitor KPI impact, and rollback instantly on regressions.
AppsFlyer Alternative FAQ
Related Pages
Adjust
Mobile attribution platform with analytics, fraud prevention, and audience management capabilities.
Attribution
Multi-touch attribution platform helping businesses understand the customer journey across channels.
Branch
Mobile linking and attribution platform enabling personalized user experiences across channels.
Cometly
Marketing attribution platform providing AI-powered insights and accurate conversion tracking.
Haus
Incrementality-focused measurement platform centered on experimentation (geo tests, holdouts) and causal measurement workflows.
HockeyStack
Marketing attribution platform using AI to provide accurate multi-touch attribution and customer journey insights.
Ready to choose the right tool?
Browse alternatives by category, then use comparisons when you’re ready to go feature-by-feature.
Ship PDP changes safely.
Every change. Revenue-guardrailed.
Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.