Haus Alternative

The Haus Alternative That Optimizes After Measurement

Haus helps you measure incremental lift. Beseam helps you improve conversion once traffic arrives: audit PDPs, track key UI zones, get weekly AI recommendations, and ship versioned upgrades safely with KPI monitoring and instant rollback.

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Read comparison: Beseam vs Haus

Why Incrementality Measurement Isn’t the Same as Conversion Ops

Incrementality helps you decide where to spend. Conversion ops helps you decide what to change on the page—and ship it safely. Teams add Beseam when they want a weekly loop from insight → fix → KPI verification.

Incrementality answers “did this channel drive lift?”, not “what should we change on PDPs?”
Experiment programs can be slow and resource-heavy to run well
Lift results still require a separate workflow to translate into on-site fixes
No element-level tracking tied to conversion goals on PDPs

Quick Comparison

A quick snapshot of Haus vs Beseam.

Where Haus wins
Haus
Incrementality experimentation for marketing: causal lift measurement and budget decision support
Beseam
PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
Causal measurement discipline
Haus
Designed around test design and lift interpretation (org/process dependent)
Beseam
Designed around page-level fixes and safe shipping
Geo/holdout test workflows
Haus
Experiment patterns like geo tests/holdouts (implementation dependent)
Beseam
Weekly recommendations based on behavior correlations (no long test cycles required)
Budget reallocation decisions
Haus
Supports decisions like “scale this channel” vs “cut that channel”
Beseam
Supports decisions like “fix this PDP zone” and “ship this upgrade safely”
What to change on PDPs
Haus
Not designed for PDP recommendations
Beseam
Weekly AI recommendations + upgrade playbooks tied to conversion goals
Goal-based UI zone tracking
Haus
Focuses on marketing measurement, not CTA/form element correlation
Beseam
Mark UI zones and correlate interactions with conversions
Shipping safety + rollback
Haus
Outside incrementality tools
Beseam
Versioned deploys + KPI monitoring + instant rollback on regressions

About Haus

Incrementality-focused measurement platform centered on experimentation (geo tests, holdouts) and causal measurement workflows.

Strengths
  • +Strong framing for incrementality-first marketing measurement
  • +Useful for causal lift and budget allocation decisions
  • +Helps standardize experiment cadence (org dependent)
  • +Good fit for teams investing in measurement rigor
Weaknesses
  • -Not designed for PDP UX/content optimization workflows
  • -Experimentation programs can require significant time and ownership
  • -Doesn’t provide element-level tracking or CRO recommendations for PDPs
  • -Doesn’t provide versioned PDP shipping and rollback guardrails
Best for
  • Marketing teams running incrementality experiments (geo tests, holdouts)
  • Brands that want causal measurement to guide budget allocation
  • Organizations building a repeatable experiment cadence for paid channels
Pricing
Typically sold on enterprise plans. Expect plan-based pricing tied to usage, data connections, and support. Confirm required spend/traffic and supported experiment designs before committing.
Contact sales

Sources (official)

  • Website: https://www.haushq.com/
  • Docs: https://kb.haushq.com/

What Beseam Does Differently

Instead of showing you data to analyze, we tell you what to fix.

Audit + upgrade playbooks for your PDPs
Goal-based UI zone tracking tied to conversions
Weekly AI recommendations (what to fix next)
Ship safely: versioning, KPI monitoring, instant rollback

How to Get Started with Beseam

Switching from Haus is easy:

  1. 1
    Keep Haus for incrementality (optional)
    Use it to measure channel lift and allocate spend. Add Beseam to improve PDP conversion after the click.
  2. 2
    Audit + get an upgrade playbook
    Get baseline scores for AI visibility, conversion readiness, and performance—plus prioritized fixes you can approve.
  3. 3
    Install Beseam tracking
    60-second install via Google Tag Manager to start learning from real traffic.
  4. 4
    Mark UI zones
    Tag PDP CTAs, forms, variants, shipping/returns, and trust elements so behavior can be correlated to outcomes.
  5. 5
    Set conversion goals + KPI guardrails
    Define success (purchases, add-to-cart, signups) and the KPIs you want protected after every change.
  6. 6
    Deploy through Beseam + monitor KPIs
    Apply playbook upgrades with versioning and staged rollout, monitor KPI impact, and rollback instantly on regressions.

Haus Alternative FAQ

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Ship PDP changes safely.

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Every change. Revenue-guardrailed.

Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.