Contentsquare (the company behind Hotjar) explains the digital experience. Beseam connects it to the rest of the shopping journey.
Contentsquare, which owns Hotjar, offers deep digital experience analytics, including journeys, zoning, replay, funnels, and impact analysis. Beseam is narrower in experience analytics and broader in commerce scope: it connects experience data with catalog, AI discovery, campaigns, reliability, actions, and booked revenue.
Experience analytics · reviewed August 22, 2026
Choose Contentsquare when
Choose Contentsquare for mature experience analytics, journey exploration, zoning, replay, and large-scale digital experience programs.
Choose Beseam when
Choose Beseam when the decision must cross experience, catalog, discovery, advertising, operations, and revenue, and end in an owned, verified action.
Use both when
Use Contentsquare for deep experience analysis. Use Beseam to connect those findings to the rest of the shopping journey, decide what to change, and check the result.
What it does not replace
What Beseam does not replace
Beseam does not replace Contentsquare's full experience analytics suite, its depth of journey and zoning analysis, or its large replay program capabilities.
In practice
What changes in practice.
Checked August 22, 2026
Typical owner
Digital experience, product, UX, CRO, analytics, and enterprise optimization teams.
Ecommerce or commerce operations, with product, growth, marketing, or engineering involved as the question requires.
Setup
Deploy the web tag or app SDK, configure projects, and select the experience, feedback, or product analytics products required.
Connect the relevant store and data sources around the business question being investigated.
Primary output
Session replay, heatmaps, journeys, impact analysis, feedback, product analytics, and experience monitoring.
An evidence-backed decision, owned action, explicit brand-owner approval, and check again of the original problem.
Replace or keep?
Keep Contentsquare when deep digital-experience analysis is an established team process.
Beseam connects useful experience findings with the rest of the store data, the owner, the change, and the result.
Pricing model
Free and Growth self-serve tiers are available for several products; Pro and Enterprise are sales-led and usage-dependent.
No public self-serve price on beseam.com; scope starts with a commerce review.
Choose the tool that fits the job.
Choose Contentsquare when
- Digital experience analytics is the main program and requires deep journey, zoning, replay, and friction analysis.
- A specialized experience team needs broad qualitative and quantitative exploration.
- Enterprise experience governance and analysis depth are the primary buying criteria.
Choose Beseam when
- The problem crosses experience, catalog, AI discovery, campaigns, reliability, and orders.
- The team needs to know what to change next, not just a larger analysis workspace.
- The issue must move into owner, approval, application, and checking the result.
Compare how each tool works.
Primary job
Analyze digital journeys, page elements, sessions, friction, and experience impact.
Connect store and sales data across systems and decide which issue should move into action.
Experience depth
Deep journey, zoning, replay, funnel, and frustration analysis.
Behavior evidence sits alongside discovery, catalog, campaigns, reliability, conversion, orders, and revenue.
Commerce breadth
Strong digital experience and impact context.
Storefront, catalog, AI discovery, behavior, campaigns, incidents, actions, and booked revenue.
How it works
Teams explore evidence and route findings through their existing processes.
Finding, business impact, owner, approval, application, and the result share one trace.
Best relationship
Specialist experience analytics platform.
Connects experience findings with the rest of the store data, an approved change, and the measured result.
What happens after the signal appears?
Find an experience problem
Journeys, zoning, replay, or friction analysis reveals a digital experience issue.
The issue is connected with product, campaign, discovery, reliability, and order evidence.
Quantify consequence
Impact analysis connects experience quality to business metrics.
Booked, observed, attributed, and modeled values retain separate methods and confidence.
Decide what matters
Experience teams determine which opportunity enters the roadmap.
The experience finding is compared with the other commerce problems and evidence competing for action.
Verify the change
Experience evidence is revisited after release.
The original problem, change status, and before-and-after result stay together.
Real Beseam revenue overview. Experience evidence is evaluated alongside the rest of the store rather than in isolation.
FAQ
Before you change the stack.
Is Beseam a Contentsquare replacement?
Not for teams buying the full depth of enterprise experience analytics. Beseam serves a different job: connecting experience data with the rest of the commerce problem, the decision, the approved change, and the result afterward.
When would a team use both?
Use Contentsquare for deep journey, zoning, replay, and friction analysis. Use Beseam when those findings need to be connected with catalog, discovery, campaign, reliability, conversion, order, and revenue evidence before deciding what to do.
How is Beseam broader?
Beseam connects store and sales data beyond the digital experience, including AI discovery, catalog readiness, advertising, actions, impact, and reliability.
Sources reviewed
Official product sources · August 22, 2026
Related comparisons
Keep the systems that work. Connect the evidence they leave apart.
In a 20-minute store review, we use one real finding to show how Beseam connects the tools already in place and keeps the loop moving from evidence to measured change.