Skip to content

One place to see where shoppers choose you, and where they don't.

Beseam connects what shoppers see before they visit, what they find on your store, what they do next, and what happens after a change. It turns those signals into a ranked queue of work instead of another set of dashboards to manage.

The shopper question, the evidence, the change, your approval, and the result stay connected.

See the work, not another dashboard.

Beseam turns the strongest findings into one ranked queue: what to change, why it matters, what it affects, and whether it needs your approval before a shopper sees it.

Add the commuting use case to the Urban Shell product page.

Needs approvalQuickTop 5% of your booked sales

Explain how Urban Shell fits over everyday layers.

In motionQuickTop quarter of booked sales

Ask the commuter questions again after the product-page change.

MeasuringQuickNot measured

Illustrative example · not customer results.

Capabilities

The jobs you can hand to Beseam.

Use one capability for a specific problem or combine several around the same product, campaign, or shopper journey. The work stays connected to the same store context, evidence, approvals, and results.

Product pages

01

Fix product pages at scale

Find missing product facts, weak PDP content, and catalog issues, then prepare the fix for review.

  • PDP audits
  • Catalog diagnostics
  • Structured data

Search & merchandising

02

Tune what shoppers find

See where store search fails and control which relevant products get surfaced, ranked, or filtered.

  • Onsite search
  • Ranking & filters
  • Merchandising rules

Fit & sizing

03

Reduce sizing uncertainty

Measure shoppers, recommend product-level sizes, and see where fit guidance still needs work.

  • Foot measurement
  • Fit recommendations
  • Sizing analytics

Personalization

04

Control recommendations

Use shopper and product context to decide which products to recommend, order, and present.

  • Recommendations
  • Affinity signals
  • Decisioning

Experiments

05

Test changes safely

Run controlled experiments and keep a baseline so a promising idea does not become an unmeasured rollout.

  • A/B tests
  • Holdouts
  • Experiment results

Store health

06

Catch store problems early

Find slow pages, frontend errors, broken flows, and stale connections before they quietly cost purchases.

  • Web Vitals
  • Errors & alerts
  • Reliability checks

Creative studio

07

Create product content & media

Turn an approved improvement into the copy, images, video, and store assets needed to ship it.

  • Product content
  • AI images
  • AI video

Campaigns

08

Build campaign work from insights

Carry what you learn about products and shoppers into campaign plans, messages, and creative variants.

  • Campaign planning
  • Creative variants
  • Offer inputs

Measurement

09

Measure revenue impact

Keep conversion, orders, revenue, and re-checks tied to the change that came before them.

  • Before & after
  • Revenue impact
  • Commerce ledger

More

10

+ more across your stack

Bring in specialist signals when the question needs them without turning every integration into another dashboard to manage.

  • Session replay
  • Attribution
  • Integrations

Availability depends on the systems connected to the store. Customer-facing publishing and generated assets remain separately controlled.

One finding, end to end

Keep the question, change, and result in the same loop.

A finding is useful only if it can become a specific decision and be checked again afterward. Here is that loop.

See how the approval and re-check process works
The Beseam operating loopFive steps arranged in a circle, each arrow pointing to the next: Find, Prepare, Approve, Apply, Measure. Measure leads back to Find.01Findwhat to improve02Preparethe change03Approveyou decide04ApplyBeseam ships it05Measurethe same journeyContinuousloop

FAQ

Questions about the platform.

Do I need to use every Beseam capability?

No. Start with the storefront and store connection, then turn on deeper discovery, analytics, behavior, fit, personalization, reliability, creative, campaign, or revenue capabilities only when they help answer a real question or execute the work you want Beseam to handle.

What kinds of systems can Beseam connect to?

Beseam can work with commerce and catalog data plus connected analytics, behavior, search, reliability, campaign, customer, and revenue sources. The exact integrations and write capabilities depend on the store and systems you connect.

Can Beseam work alongside tools we already use?

Yes. Existing analytics, replay, experimentation, reliability, advertising, or other specialist tools can remain in place. Beseam can use their evidence where connected and keep it attached to the product, journey, action, and outcome being investigated.

How do findings from different parts of the journey stay connected?

Beseam keeps the original observation, affected product or journey, supporting evidence, proposed change, approval state, and later measurement in the same work record. Discovery, store, behavior, and outcome evidence can contribute without becoming separate inboxes.

What can Beseam apply directly?

That depends on the connected system. Beseam can prepare work across product data, content, merchandising, search, recommendations and personalization, fit, experiments, creative assets, campaigns, and store changes; supported writes can be applied after the required approval, while unsupported work stays as a concrete handoff.

How do Creative Studio, fit, personalization, and campaigns fit into the platform?

They are not separate stories bolted onto an AI-search product. They are capabilities that can use the same product, shopper, store, and outcome context. Availability depends on what is enabled for the store, and campaign capabilities are only available where campaign access is enabled.

How are customer-facing changes controlled?

You set the approval rules. Beseam can keep monitoring and preparing work automatically, but customer-facing changes that require approval stay pending until someone with the right authority approves them.

How is impact measured across different kinds of changes?

Beseam re-checks the evidence appropriate to the original problem: an AI answer, product or store condition, shopper behavior, experiment, reliability signal, campaign performance, conversion, orders, or revenue. Observed movement stays separate from causal claims the evidence cannot establish.

Start with your store. Connect more only when it helps answer a real question.

Start with the storefront and store connection. Add deeper data only when it helps explain a problem, choose the next change, or measure what happened afterward.