Hotjar shows what shoppers did. Beseam connects that behavior to what may be getting in the way.
Hotjar is built for visual behavior data through heatmaps, recordings, and feedback. Beseam treats that behavior as one part of a broader business question that can also include product data, pages, AI discovery, campaigns, reliability, conversion, orders, and revenue.
Behavior analytics · reviewed August 22, 2026
Choose Hotjar when
Choose Hotjar when your team needs fast visual evidence of clicks, scroll depth, hesitation, and individual sessions.
Choose Beseam when
Choose Beseam when behavior data must be connected to a product, page, campaign, business impact, owner, and verified change.
Use both when
Keep Hotjar for replay and heatmaps. Beseam ranks which behavior pattern matters most to the business and keeps the issue moving through change and check.
What it does not replace
What Beseam does not replace
Beseam is not a one-for-one replacement for Hotjar's replay library, heatmap interface, or survey and feedback processes.
In practice
What changes in practice.
Checked August 22, 2026
Typical owner
Product, UX, research, CRO, and marketing teams studying how people experience a site.
Ecommerce or commerce operations, with product, growth, marketing, or engineering involved as the question requires.
Setup
Install the tracking tag, select the site or project, and configure recordings, heatmaps, surveys, or research processes.
Connect the relevant store and data sources around the business question being investigated.
Primary output
Heatmaps, session replay, funnels, surveys, feedback, and user-research evidence.
An evidence-backed decision, owned action, explicit brand-owner approval, and check again of the original problem.
Replace or keep?
Keep the Hotjar capabilities now delivered within Contentsquare when qualitative behavior data is valuable.
Use Beseam when that evidence must be reconciled with discovery, store, conversion, and revenue signals before action.
Pricing model
Hotjar is now part of Contentsquare; current plans run through Contentsquare's Free, Growth, Pro, and Enterprise structure.
No public self-serve price on beseam.com; scope starts with a commerce review.
Choose the tool that fits the job.
Choose Hotjar when
- Watching individual sessions is central to how your team diagnoses experience problems.
- You need heatmaps or on-site feedback quickly.
- The immediate question is what visitors clicked, ignored, or struggled with on a page.
Choose Beseam when
- The team already has behavior data but lacks a reliable way to prioritize it.
- The issue must be connected to product, catalog, campaign, or revenue context.
- You want the proposed change and the result to stay with the original finding.
Compare how each tool works.
Primary job
Reveal how visitors use a site through heatmaps, recordings, and feedback.
Combine behavior with the rest of store and sales data and rank the issue that should be acted on.
Evidence depth
Strong visual and qualitative context for pages and sessions.
Cross-system context tied to products, pages, queries, channels, incidents, and revenue periods.
Prioritization
Teams interpret recordings, maps, and feedback to decide what matters.
Revenue-sensitive issues rise above operational noise using evidence and business impact.
Action
Changes happen in another tool after the insight is found.
The affected product, page, query, or journey, owner, approval, and change status stay together.
Best relationship
Qualitative behavior source.
Connects behavior data to the affected product, page, query, or journey, approved change, and measured result.
What happens after the signal appears?
Observe friction
A heatmap or recording reveals hesitation, rage clicks, or abandonment.
Behavior is connected to the affected product, page, segment, order window, and other live signals.
Decide what matters
The team reviews sessions and decides which pattern is meaningful.
The behavior data is considered alongside AI discovery, catalog, campaign, and reliability data to surface what deserves action first.
Change the experience
The finding is handed to design, product, or engineering.
The product, page, query, or journey and recommended change remain explicit, and the brand owner approves before any customer-facing change is applied.
Learn from the result
The team revisits recordings or heatmaps after release.
The original problem is checked again and the measured result becomes evidence for the next decision.
A real Beseam product process. The product, issue, proposed change, and evidence remain connected instead of becoming a detached insight.
FAQ
Before you change the stack.
Does Beseam include session replay?
Beseam Behavior is not positioned as a replacement for a replay-first platform. Teams can keep Hotjar when individual replay and heatmap processes are important.
Can Hotjar and Beseam be used together?
Yes. Hotjar can provide qualitative behavior data while Beseam connects the issue to the other product, store, and shopper data, surfaces what deserves action, and measures the relevant data afterward.
What does Beseam add beyond a heatmap?
Beseam connects observed friction to the affected product, page, query, or journey, other systems, business impact, owner, and the result after a change is made.
Sources reviewed
Official product sources · August 22, 2026
Related comparisons
Keep the systems that work. Connect the evidence they leave apart.
In a 20-minute store review, we use one real finding to show how Beseam connects the tools already in place and keeps the loop moving from evidence to measured change.