Hotjar Alternative

The Hotjar Alternative That Tells You What to Fix

Hotjar shows you where users click and where they get stuck. Beseam tells you what to change to lift conversion: audit PDPs, track key UI zones, get weekly AI recommendations, and ship versioned upgrades safely with KPI monitoring and instant rollback.

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Read comparison: Beseam vs Hotjar

Why Teams Switch from Hotjar

Hotjar is great for visual behavior analytics. But many teams find they need stronger prioritization, faster time-to-action, and a safe ship loop—not more sessions to watch.

Need to manually watch recordings to find issues
Session limits/sampling can feel restrictive as traffic grows
Heatmaps show clicks, but don’t explain what drives conversions
No clear guidance on what to actually change

Quick Comparison

A quick snapshot of Hotjar vs Beseam.

Where Hotjar wins
Hotjar
Visual behavior analytics: heatmaps + session recordings + feedback widgets
Beseam
PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
Session recordings (replay)
Hotjar
Strong for seeing real journeys and spotting friction patterns
Beseam
Not replay-first—focuses on element-level tracking and recommendations
Heatmaps
Hotjar
Click/scroll heatmaps for quick stakeholder evidence
Beseam
Goal-based UI zone tracking (not heatmap-first)
Surveys/polls
Hotjar
Feedback collection to capture objections and intent (plan-dependent)
Beseam
Not the focus—pairs with your existing feedback tools
Audit + upgrade playbooks
Hotjar
Not designed to audit PDP readiness or produce upgrade playbooks
Beseam
Audit scores + prioritized playbooks you can approve and ship
What to change next
Hotjar
Insights still require manual interpretation
Beseam
Weekly AI recommendations tied to conversion goals
Shipping safety + rollback
Hotjar
Outside behavior analytics tools
Beseam
Versioned deploys + KPI monitoring + instant rollback on regressions
Conversion KPI guardrails
Hotjar
Replay/heatmaps don’t reliably flag revenue regressions on their own
Beseam
Monitors conversion KPIs after every PDP change

About Hotjar

Behavior analytics suite centered on heatmaps and session recordings, plus feedback tools like surveys and polls.

Strengths
  • +Fast qualitative insight via heatmaps and recordings
  • +Surveys/polls help capture intent and objections (plan-dependent)
  • +Easy setup for small teams
  • +Visual evidence is great for stakeholder alignment
Weaknesses
  • -Manual interpretation is required to decide what to change
  • -Sampling and retention can hide long-tail issues
  • -Easy to spend time watching sessions without a repeatable workflow
  • -Doesn’t provide versioned shipping, KPI monitoring, or instant rollback
Best for
  • Teams that want heatmaps + session replay for qualitative CRO discovery
  • E-commerce teams diagnosing PDP, cart, and checkout friction
  • Teams that use surveys/polls to capture user intent and objections
  • Agencies presenting UX findings to clients with visual evidence
Pricing
As of Feb 24, 2026: Hotjar’s pricing URL redirects to Contentsquare’s pricing page. Hotjar’s Basic plan is still free, but paid plan details and pricing are not reliably visible via this public pricing URL.
Basic (free)

Sources (official)

  • Website: https://www.hotjar.com/
  • Docs: https://help.hotjar.com/
  • Pricing (redirects): https://www.hotjar.com/pricing/
  • Packaging update (Basic is free): https://www.hotjar.com/updates/en/weve-made-some-changes-to-our-packages

What Beseam Does Differently

Instead of showing you data to analyze, we tell you what to fix.

Audit + upgrade playbooks for your PDPs
Goal-based UI zone tracking tied to conversions
Weekly AI recommendations (what to fix next)
Ship safely: versioning, KPI monitoring, instant rollback

How to Get Started with Beseam

Switching from Hotjar is easy:

  1. 1
    Keep Hotjar running (optional)
    If you rely on replay/heatmaps for qualitative context, keep it on while Beseam establishes a baseline so you can compare approaches.
  2. 2
    Audit + get an upgrade playbook
    Get baseline scores for AI visibility, conversion readiness, and performance—plus prioritized fixes you can approve.
  3. 3
    Install Beseam tracking
    60-second install via Google Tag Manager to start learning from real traffic.
  4. 4
    Mark UI zones
    Tag PDP CTAs, forms, variants, shipping/returns, and trust elements so behavior can be correlated to outcomes.
  5. 5
    Set conversion goals + KPI guardrails
    Define success (purchases, add-to-cart, signups) and the KPIs you want protected after every change.
  6. 6
    Deploy through Beseam + monitor KPIs
    Apply playbook upgrades with versioning and staged rollout, monitor KPI impact, and rollback instantly on regressions.

Hotjar Alternative FAQ

Related Pages

Crazy Egg
Behavior analytics tool focused on heatmaps, session recordings, and on-page experiments to improve conversions.
LiveSession
Session replay and heatmap tool focused on product teams with advanced event filtering and analytics.
Lucky Orange
Behavior analytics suite with session recordings, heatmaps, and on-site engagement tools for CRO.
Microsoft Clarity
Free behavior analytics tool with session recordings and heatmaps, designed for fast UX insights.
Mouseflow
Behavior analytics tool with session recordings and heatmaps, commonly used for UX and conversion diagnostics.
Smartlook
Behavior analytics platform with session recordings, heatmaps, funnels/events, and crash reports for web and mobile.

Ready to choose the right tool?

Browse alternatives by category, then use comparisons when you’re ready to go feature-by-feature.

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Ship PDP changes safely.

Run Free PDP Audit

Every change. Revenue-guardrailed.

Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.