Smartlook Alternative
The Smartlook Alternative That Tells You What to Fix
Smartlook shows you what users did (replay, heatmaps, funnels). Beseam tells you what to change: audit your PDP, track key UI zones via GTM in 60 seconds, get weekly AI recommendations tied to conversions, then ship safely with versioning, KPI monitoring, and instant rollback.
Why Teams Look Beyond Smartlook
Smartlook is strong for seeing behavior visually—especially across web + mobile. Teams look for alternatives when they want faster prioritization and a repeatable workflow from “insight” → “fix” → “verification.”
You still have to watch sessions to decide what to change
Heatmaps and replays are visual evidence, not prioritized fixes
Replay volume gets noisy as traffic grows (sampling + retention limits)
Funnels/events help, but you still need a storefront optimization loop
Quick Comparison
A quick snapshot of Smartlook vs Beseam.
Feature
Smartlook
Beseam
Where Smartlook wins
Qualitative UX insight: session recordings + heatmaps, plus funnels/events and crash context
Conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs
Web + mobile coverage
Cross-platform behavior analytics (web + mobile) for investigating friction
Primarily focused on ecommerce storefront optimization
Crash context
Crash reports linked to sessions (packaging varies)
Not crash-report-first; focuses on conversion improvements
Heatmaps + replay
Visual evidence of clicks/scroll + session playback
Goal-based UI zone tracking tied to outcomes (not heatmap-first)
What to change next
Insights still require manual interpretation
Weekly AI recommendations based on conversion correlations
Audit + upgrade playbooks
Not designed as an ecommerce PDP audit/playbook tool
Audit scores + prioritized playbooks you can approve and deploy
Shipping safety + rollback
Outside the scope of behavior analytics tools
Versioned deploys + KPI monitoring + instant rollback
Where Smartlook wins
Smartlook
Qualitative UX insight: session recordings + heatmaps, plus funnels/events and crash context
Beseam
Conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs
Web + mobile coverage
Smartlook
Cross-platform behavior analytics (web + mobile) for investigating friction
Beseam
Primarily focused on ecommerce storefront optimization
Crash context
Smartlook
Crash reports linked to sessions (packaging varies)
Beseam
Not crash-report-first; focuses on conversion improvements
Heatmaps + replay
Smartlook
Visual evidence of clicks/scroll + session playback
Beseam
Goal-based UI zone tracking tied to outcomes (not heatmap-first)
What to change next
Smartlook
Insights still require manual interpretation
Beseam
Weekly AI recommendations based on conversion correlations
Audit + upgrade playbooks
Smartlook
Not designed as an ecommerce PDP audit/playbook tool
Beseam
Audit scores + prioritized playbooks you can approve and deploy
Shipping safety + rollback
Smartlook
Outside the scope of behavior analytics tools
Beseam
Versioned deploys + KPI monitoring + instant rollback
About Smartlook
Behavior analytics platform with session recordings, heatmaps, funnels/events, and crash reports for web and mobile.
Strengths
- +Session recordings (replay) for diagnosing UX friction
- +Heatmaps to visualize clicks/scroll and attention patterns
- +Funnels and event-style analysis to quantify where drop-offs happen
- +Crash reporting context (packaging varies) for debugging sessions
- +Cross-platform positioning for web and mobile teams
- +Useful for support/QA to reproduce and share user issues
- +Helps align engineering, product, and marketing with visual evidence
- +Pairs well with web analytics/product analytics for “what happened” + “why”
Weaknesses
- -Manual interpretation: the tool doesn’t ship a prioritized fix list by itself
- -Replay/heatmaps can become time-consuming as traffic scales
- -Sampling, retention, and capture limits can hide long-tail issues
- -Privacy/compliance setup requires ongoing attention (masking, consent)
- -Not a replacement for full product analytics (cohorts, retention, activation)
- -Doesn’t provide a built-in deploy/monitor/rollback loop for UI changes
Best for
- Teams that want session recordings + heatmaps to diagnose UX friction quickly
- Web + mobile teams who need visual context for bugs and drop-offs
- Support and QA teams reproducing user-reported issues
- Product teams pairing qualitative replay with basic funnels/events
Pricing
As of Feb 24, 2026: Smartlook offers a free plan and paid tiers, but exact pricing is presented via its interactive pricing page—confirm current limits for recordings, retention, and seats during evaluation.
Free plan available
Sources (official)
- Website: https://www.smartlook.com/
- Docs: https://help.smartlook.com/docs
- Help center: https://kb.smartlook.com/
- Pricing: https://www.smartlook.com/pricing/
What Beseam Does Differently
Instead of showing you data to analyze, we tell you what to fix.
Audit + upgrade playbooks for conversion, performance, and AI visibility
UI zone tracking that correlates behavior to conversion goals
Weekly AI recommendations instead of manual session review
Safe shipping: versioning, KPI monitoring, instant rollback
How to Get Started with Beseam
Switching from Smartlook is easy:
- 1Keep Smartlook running (optional)If you already rely on replay/heatmaps, keep it on while Beseam builds a baseline so you can compare approaches.
- 2Audit + get an upgrade playbookBaseline PDP conversion readiness, performance, and AI visibility—then get a prioritized playbook to approve.
- 3Install Beseam tracking60-second install via Google Tag Manager. No heavy instrumentation.
- 4Mark UI zonesTag PDP CTAs, variants, pricing, shipping/returns, and trust elements to correlate behavior with conversions.
- 5Set conversion goals + KPI guardrailsDefine success (purchases, add-to-cart, signups) and the KPIs you want protected after each change.
- 6Deploy through Beseam + monitor KPIsShip upgrades with versioning and staged rollout, monitor KPI impact, and roll back instantly on regressions.
Smartlook Alternative FAQ
Related Pages
Crazy Egg
Behavior analytics tool focused on heatmaps, session recordings, and on-page experiments to improve conversions.
Hotjar
Behavior analytics suite centered on heatmaps and session recordings, plus feedback tools like surveys and polls.
LiveSession
Session replay and heatmap tool focused on product teams with advanced event filtering and analytics.
Lucky Orange
Behavior analytics suite with session recordings, heatmaps, and on-site engagement tools for CRO.
Microsoft Clarity
Free behavior analytics tool with session recordings and heatmaps, designed for fast UX insights.
Mouseflow
Behavior analytics tool with session recordings and heatmaps, commonly used for UX and conversion diagnostics.
Ready to choose the right tool?
Browse alternatives by category, then use comparisons when you’re ready to go feature-by-feature.
Ship PDP changes safely.
Every change. Revenue-guardrailed.
Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.