Microsoft Clarity Alternative

The Microsoft Clarity Alternative That Tells You What to Fix

Clarity shows you sessions and heatmaps. Beseam tells you what to change to lift conversion: audit PDPs, track key UI zones tied to goals, get weekly AI recommendations, and ship versioned upgrades safely with KPI monitoring and instant rollback.

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Read comparison: Beseam vs Microsoft Clarity

Why Teams Look Beyond Clarity

Free is a great start. But as traffic and page count grow, teams often want stronger segmentation, clearer prioritization, and a ship-and-verify workflow—not more sessions to watch.

Free is great, but analysis still becomes manual
Heatmaps and replays show behavior, but don’t tell you what to change
Segmentation and workflow limits make scale harder
No built-in safe ship loop (versioning, KPI monitoring, rollback)

Quick Comparison

A quick snapshot of Microsoft Clarity vs Beseam.

Where Clarity wins
Microsoft Clarity
Free behavior analytics: heatmaps + session recordings for quick UX context
Beseam
PDP conversion ops: audit → track UI zones → recommend → ship safely → monitor KPIs → learn
Cost to start
Microsoft Clarity
Free—easy to roll out broadly
Beseam
Focused on conversion lift and protecting KPIs after changes
Heatmaps + replay
Microsoft Clarity
Heatmaps and session recordings cover common UX debugging
Beseam
Goal-based UI zone tracking and recommendations (not heatmap-first)
Behavior signals
Microsoft Clarity
Surfaces friction patterns like rage/dead clicks (availability can change)
Beseam
Correlates zone interactions with conversion outcomes
Workflow at scale
Microsoft Clarity
Basic collaboration and saved views (tooling dependent)
Beseam
Weekly “what to ship” list + playbooks + KPI verification loop
Audit + upgrade playbooks
Microsoft Clarity
Not designed to audit PDP readiness or produce upgrade playbooks
Beseam
Audit scores + prioritized playbooks you can approve and ship
What to change next
Microsoft Clarity
Insights still require manual interpretation
Beseam
Weekly AI recommendations tied to conversion goals
Shipping safety + rollback
Microsoft Clarity
Outside behavior analytics tools
Beseam
Versioned deploys + KPI monitoring + instant rollback on regressions

About Microsoft Clarity

Free behavior analytics tool with session recordings and heatmaps, designed for fast UX insights.

Strengths
  • +Free and easy to roll out
  • +Heatmaps and session recordings cover common UX debugging
  • +Good starting point for qualitative behavior insight
  • +Visual evidence helps stakeholder alignment
Weaknesses
  • -Manual interpretation required to decide what to change
  • -Harder to operationalize across many pages/teams
  • -Limited by workflow/governance requirements as you scale
  • -Not a replacement for product analytics or experimentation
Best for
  • Teams that want free heatmaps + session recordings
  • E-commerce marketers diagnosing PDP friction with visual evidence
  • Small teams that want fast rollout without licensing overhead
  • Stakeholders who prefer visual reports over dashboards
Pricing
As of Feb 24, 2026: Microsoft Clarity describes itself as a free user behavior analytics tool (session replays and heatmaps). The primary costs are operational: review time, segmentation/workflow limitations, and turning qualitative insight into a repeatable ship-and-verify conversion workflow.
Free

Sources (official)

  • Website: https://clarity.microsoft.com/
  • Pricing: https://clarity.microsoft.com/pricing
  • Docs: https://learn.microsoft.com/en-us/clarity/

What Beseam Does Differently

Instead of showing you data to analyze, we tell you what to fix.

Audit + upgrade playbooks for your PDPs
Goal-based UI zone tracking tied to conversions
Weekly AI recommendations (what to fix next)
Ship safely: versioning, KPI monitoring, instant rollback

How to Get Started with Beseam

Switching from Microsoft Clarity is easy:

  1. 1
    Keep Clarity running (optional)
    If you like replay/heatmaps for qualitative context, keep it on while Beseam establishes a baseline so you can compare approaches.
  2. 2
    Audit + get an upgrade playbook
    Get baseline scores for AI visibility, conversion readiness, and performance—plus prioritized fixes you can approve.
  3. 3
    Install Beseam tracking
    60-second install via Google Tag Manager to start learning from real traffic.
  4. 4
    Mark UI zones
    Tag PDP CTAs, forms, variants, shipping/returns, and trust elements so behavior can be correlated to outcomes.
  5. 5
    Set conversion goals + KPI guardrails
    Define success (purchases, add-to-cart, signups) and the KPIs you want protected after every change.
  6. 6
    Deploy through Beseam + monitor KPIs
    Apply playbook upgrades with versioning and staged rollout, monitor KPI impact, and rollback instantly on regressions.

Microsoft Clarity Alternative FAQ

Related Pages

Crazy Egg
Behavior analytics tool focused on heatmaps, session recordings, and on-page experiments to improve conversions.
Hotjar
Behavior analytics suite centered on heatmaps and session recordings, plus feedback tools like surveys and polls.
LiveSession
Session replay and heatmap tool focused on product teams with advanced event filtering and analytics.
Lucky Orange
Behavior analytics suite with session recordings, heatmaps, and on-site engagement tools for CRO.
Mouseflow
Behavior analytics tool with session recordings and heatmaps, commonly used for UX and conversion diagnostics.
Smartlook
Behavior analytics platform with session recordings, heatmaps, funnels/events, and crash reports for web and mobile.

Ready to choose the right tool?

Browse alternatives by category, then use comparisons when you’re ready to go feature-by-feature.

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Ship PDP changes safely.

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Every change. Revenue-guardrailed.

Whether updates come from your SEO agency, dev team, or Beseam's AI recommendations — every PDP change is versioned, monitored, and reversible. Ship improvements without risking conversion.