Case files
How verified commerce investigations can become publishable case files without exposing customer data or overstating the result.
emergingReviewed 2026-07-25
A case file records what happened, what changed, and how the result was checked. It is useful only when the source material can be shared safely and the account does not pretend to know more than the investigation proved.
Required sections
- Initial signal
- Affected product, page, event, or journey
- Evidence collected
- Explanations considered
- Change made
- Retest method
- Result
- Open questions
Publication rules
Remove customer, employee, transaction, and commercially sensitive data unless publication has been approved. Estimates must remain labeled as estimates. A technical fix should not be presented as a revenue win without a suitable measurement design.
Submit a case
Use the contribution page. Include dates, source material, the exact change, and the retest that followed it.