Commerce Fieldbook / Problems
Start with what your team can actually observe.
Problem guides separate symptoms, evidence, investigation moves, and premature conclusions before recommending a workflow.
01Discovery · intermediateOur products do not appear in AI shopping answersWork out whether the gap comes from the questions being tested, product data, source visibility, or the answer system's own selection.02Catalog and product pages · intermediateOur feed and product page disagreeFind the field, variant, source, and timestamp behind a product-data mismatch.03Purchase experience · advancedCheckout fails for only some visitorsNarrow a partial purchase failure by browser, device, market, consent state, payment method, and funnel step.04Measurement and growth · advancedShopify, analytics, and ad platforms disagree on revenueReconcile scope, dates, currency, transaction IDs, event collection, refunds, and attribution rules before comparing totals.05Catalog and product pages · intermediateA theme change broke our product structured dataCompare rendered markup before and after a release, then trace missing, duplicate, or contradictory product entities to their source.