Commerce Fieldbook / Playbooks
Coordinate the investigation, not just the checklist.
Playbooks connect roles, evidence, controlled actions, and exit criteria when a workflow crosses system or team boundaries.
01Catalog operationsFeed-to-PDP parity playbookBring catalog, storefront, feed, and channel owners together to resolve conflicting product data.02Storefront operationsProduct schema recovery after a theme changeRepair product markup after a theme, app, or storefront deployment changes the rendered graph.03Discovery operationsAI citation investigation playbookCoordinate a repeatable review when shopping-answer systems omit products, cite competitors, or state the wrong facts.04Purchase operationsPartial checkout incident triageCoordinate support, QA, storefront, analytics, and reliability teams when a purchase failure affects only some visitors.05Discovery operationsProduct data readiness for AI answersStructure and enrich product data before an investigation finds a gap, so buying questions have accurate, citable, merchant-owned facts to draw from.